Design Stories has posted a collection of Olympic logos (both Winter and Summer) since 1924.
Looking through the different logos, I’m not a fan of the designs from the 1980s and 1990s. There appears to be no artistic flow and they seem very impersonal.
A trend of full colour stacked logos with the Olympic rings at the bottom is apparent from 1984 onward.
My favourite logos tie in local culture and typography
I don’t even know where to begin with this year’s logo. The rigid numbers make it difficult to make out “2012” in the mess of type. It is disappointing and takes a major step back in the artistic progression through the years.
Check out all of the logos here.